coffee & knowledge by ferrovial

BRAND ID + MOTION DESIGN + VIDEO

CREDITS:  BRAND ID | MOTION DESIGN | EDITING BY LA LUQUERIA.

story

Coffee & Knowledge is a program of live virtual sessions with Ferrovial's top experts in their fields that takes place once a month. The company needed to communicate it as a product that would last over time and not as a temporary event. They had created a calendar and several pre-scheduled sessions.

solution

We first developed a simple and modular corporate identity that would help the project managers to create content about the event in an agile way under the same corporate guidelines.

We designed a logo and style guides from which we started to design our storyboard and motion graphic.

result

We developed this launch video with the purpose of making the viewing experience enjoyable and fun. We achieved this by showing the program as an experience, associating it to emotions, so viewers would remembered it through the emotional experience and not the practical use of the program.

Along with the video, we developed digital marketing pieces to help communicate the launch of the event.