nexus knowledge hub by ferrovial

SCREENPLAY + MOTION DESIGN + VIDEO

CREDITS:  SCREENPLAY | MOTION DESIGN | EDITING BY LA LUQUERIA.

story

Ferrovial's innovation department launches a new digital project. A platform where the company's most innovative projects, workshops and networking are collected.

"We want Nexus Knowledge Hub to become the company's Google". This was the golden nugget that marked the rest of the project.

solution

We needed to launch a video for a company with + 80K employees worldwide and communicate our message without going unnoticed.

We researched the most innovative projects of the platform and get inspired to achieve an avant-garde line of communication and strategic design, which we collected in an audiovisual piece.

result

We created a script with a narrative that would tell the reason for the platform and its main goals, which are based on cooperation and not competition. Encouraging fellowship and knowledge sharing. This is the real future.

In order to achieve our goal, we developed an animated video that told the story through the platform itself. We brought it to life to achieve the effect of digital technology and interactivity.