santa leyenda

LOGO DESIGN + CHARACTERS DESIGN + PACKAGING

CREDITS: LOGO DESIGN | CHARACTER DESIGN | PACKAGING BY LA LUQUERIA.

story

Santa Leyenda was born as a brand to distribute Mexican food in grocery stores and recreational places such as movie theaters, shopping malls and local businesses. In order to stand out from the competition, they needed a fun packaging that would capture the attention of consumers at the distribution points.

solution

Based on the quality of the product, a logo design was developed with a handwritten typography. The intention was to give it a unique personality while communicating that they are non manufactured products.

 To provide each product with a proper name and character.

result

The development of the entire product was integrated into the world of Mexican wrestling. We created a family for Santa Leyenda, giving the a name, a life and a personality, creating a character for each product. Our main goal was showing the home cooked essence of mexican food.

To continue with the original idea of transmitting tradition and non manufactured products, we used textures that contributed to the graphic line.