shakers

LOGO DESIGN + BRAND IDENTITY DESIGN + STYLE GUIDES + MARKETING COLLATERAL

CREDITS: BRAND STRATEGY & STORYTELLING: LA LUQUERIA & HÉCTOR MATA | VISUAL CONCEPT & DESIGN: LA LUQUERIA | WEB DESIGN UI/UX: LA LUQUERIA

story

Shakers is a community with its own methodology that connects ideas, challenges and people with a lifestyle. This community is composed of 3 business lines (XYZ): Works, Educates & Accelerates. Its purpose is to reinvent work, providing its community with a flexible methodology in a digital age.

solution

The project lasted 6 months since we first had to establish the brand strategy. Once it was defined, we carried out 12 design sprints (once a week) together with the whole Shakers team in order to develop the visual concept, storytelling and the brand identity design.

result

A brand with an identity and fresh personality far away from what we know in today’s start-up world. It was created to generate a corporate culture around its values and communication - both inside and outside the Shakers universe.