twogies

NAMING + LOGO DESIGN + BRAND IDENTITY DESIGN + STYLE GUIDES + PACKAGING + MARKETING COLLATERAL + STORYTELLING + ARTISTIC COLLABORATION

CREDITS: BRAND STRATEGY | VISUAL CONCEPT & DESIGN BY LA LUQUERIA.

story

Three friends based in Madrid who share the same hobby: CrossFit. They realized that the fitness industry was booming. However, there was a gap in the CrossFit niche. Without nothing else then the idea we started our long-term collaboration.

solution

The complete package from finding a name to developing the brand strategy, branding, packaging and applications that were all necessary to start bring this project into reality.

The idea was to combine a high performance sports style with a street art aesthetic in order to create enough hype that makes the brand trendy in the boxes and on the streets.

result

A powerful and dynamic brand design adaptable to the various communication channels.

Another result of the great relationship with the Twogies team was the design of our own collection ‘A daily dose of sweat’ as well as the related media content to promote it.