trackin

LOGO DESIGN + BRAND STRATEGY + BRAND IDENTITY DESIGN + STYLE GUIDES + WEB DESIGN (UX/UI)+ MARKETING COLLATERAL

CREDITS: BRAND STRATEGY, STORYTELLING, BRAND IDENTITY, STYLE GUIDES AND WEB DESIGN BY LA LUQUERIA.

*Project in collaboration with Shakers.

story

Trackin is LinkedIn’s first advanced analytics and statistics tool, that builds a profitable data-driven strategy.

The brand was two years old and had only developed its ‘beta’ phase . It needed a new look.

solution

As Trackin is a new SAAS in the social media technology market, we needed to find a simple visual concept that could be easily understood and represented its own identity. And most importantly, show the true value of the product. How much is a post worth?

result

Development of all the new branding under the claim ‘Not all interactions are the same’. Cover all the necessary aspects of the brand we developed with the new guidelines, application of the design to the commercial presentation, corporate iconography, web design, new dashboard design and social media content for the launch campaign.